Dealer Market Activation Manager

Dealer Market Activation Manager

The Dealer Market Activation Manager is responsible for driving sales growth and market share through dealer activation, demand generation, and indirect selling. This role partners closely with dealers and independent door shops to increase pull‑through of Masonite door systems by influencing how products are specified, sold, and installed in local markets.

This position blends relationship management, field execution, and data‑driven selling, serving as a key link between Masonite’s sales, marketing, and enablement teams and our dealer partners.

Key Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
• Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sell‑through.
• Drive down‑channel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.
• Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.
• Deliver product, solution‑based selling, and value‑proposition training to dealer sales teams and installers.
• Partner with distribution and other business unit sales teams to improve lead management and conversion, reinforcing best practices around follow‑up, qualification, and execution.

• Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
• Collaborate cross‑functionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
• Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
• Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.

• Collaborate with 2- step distribution sales teams in the market for a cohesive market approach

Leadership Responsibility

• Individual Contributor

Location Type

• Field/WFH (West Chester Area and surrounding metropolitan areas)

Education & Experience

• Bachelor’s degree in business or related field or equivalent experience
• Direct sales experience of 3 - 5 years preferred
• Ability to travel as business needs dictate - up to 70% of the time

The base salary range for this position is $79,000 to $100,000. We also offer a substantial benefits package including insurance (medical/dental/vision/life/disability/supplemental offerings), 401k (company contribution regardless of employee participation – plus match), paid time off that considers full professional tenure (vacation, personal floating and standard holidays), Employee Assistance Services, Stock Purchase Program – and more.  

About Owens Corning  

Owens Corning is a branded building products leader with three complementary market-leading businesses providing roofing, insulation, and doors primarily for residential markets in North America and Europe. The company operates with an integrated go-to-market strategy and a unique set of OC Advantages™ – including its iconic brand, unparalleled commercial strength, leading technology, and winning cost position – to help customers win and grow in the market. Owens Corning is committed to helping build better and achieve more through winning partnerships, leading performance, and engaging people. Founded in 1938 and headquartered in Toledo, Ohio, Owens Corning is listed on the New York Stock Exchange (NYSE: OC). For more information, visit www.owenscorning.com.

Owens Corning is an equal opportunity employer. Except in limited circumstances such as formal apprenticeship programs, Owens Corning does not employ anyone under the age of 18.