Marketing Manager, Technical Insulation Europe

Location(s): 

Liverpool, ENG, GB, L1 5BG

Function:  Marketing
Audience:  Experienced Professional
Work Arrangement:  Remote
Requisition ID:  62797

Location:  UK (remote from UK)

 

About the position

 

In this role you will develop and execute a range of marketing programs to help drive sales and build preference for Owens Corning PAROC brand in the segments Process Industry and HVAC. You will contribute to segment marketing strategies and are responsible for turning strategy into marketing communications activities, designing, and developing product and channel marketing plans and budgets, in Europe (Process Industry) and locally (HVAC).

 

In Process Industry segment you’re responsible for handling all details of channel marketing programs and sales enablement in Europe (in English), including content development and activation, using external suppliers as budget allows. You have a key role in new product launches, including steps such as defining value propositions, ensuring competitive positioning, drafting key messages, developing marketing materials, and leading execution of right-sized and measurable omni-channel marketing activation in own and distribution channels. You ensure effective and frequent communication of key programs to the Industry sales team and channel partners.

 

In HVAC segment you’re responsible for local marketing activation and sales enablement, mainly in UK and Ireland, supporting also the Polish market. As a native English speaking team member, you will contribute to the development of centralized marketing materials, making sure they are meeting the expectations of a demanding technical audience. In local HVAC activation you will be able to make use of centralized marketing programs and materials designed for other European markets, whilst sometimes localization and minor local content development is needed. Clear processes, good team collaboration and a network of external suppliers will help you succeed in this role.  

 

Marketing Manager reports to Marketing Leader, Paroc Technical Insulation, Europe.

 

 

What does success look like? 

 

  • PAROC brand is recognized as a preferred supplier in key regions and/or in identified key market stakeholders thanks to the increased top-of-mind awareness achieved through impactful and well targeted marketing programs and activation
  • Impactful product launches with well defined and communicated value propositions and key messages, activating audience with right-sized and measurable omni-channel marketing efforts
  • Compliant, efficient, well-organized and brand-aligned marketing material management, enabling agile and consistent brand building across all markets
  • Being a proactive team member, willing to share insights and learnings, whilst being able to compromise when needed 

 

 

 

Skills and capabilities necessary to succeed

 

  • Solid experience in marketing communications, in fields with technical products and B2B, preferably in the building & construction sector or heavy industry. 
  • Strong and talented communicator, with a passion to identify key messages and develop compelling and attractive marketing materials and activation
  • Experience of driving brand awareness and preference with impactful and integrated marketing programs, campaigns and sales enablement, launching new products and running always-on product activations.
  • Solid experience of leading and executing digital marketing activities, driving traffic to our websites and other key assets, capturing engagement and measuring marketing ROI.
  • Solid experience of marketing planning, budget management, and marketing pull and push tactics. Experience of managing marketing partners such as agencies and media. 

 

 

Business requirements

 

  • Bachelor or Master’s Degree, Marketing, Communications or related field required
  • 5+ years relevant Marketing experience, preferably with an international or global scope
  • (Near) native in English is a must. An additional European language is considered as a plus 
  • Strong ability solve problems and equipped with can-do attitude
  • Strong communication and influencing skills
  • Foster teamwork, collaboration and willingness to help the team to grow
  • Willigness to work and collaborate remotely
  • Ability to travel up to 20%
  • Conducting yourself with the highest ethical and moral standards

 

 

Interested? Please apply latest by July 31, 2024. However, we start evaluating applications as soon they come in.

 

Should you have any questions about the position, please connect with Laura Bergstrom (firstname.lastname@owenscorning.com)

 

About Owens Corning

 

Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. Our three integrated businesses – Composites, Insulation, and Roofing – provide durable, sustainable, energy-efficient solutions that leverage our unique material science, manufacturing, and market knowledge to help our customers win and grow. We are global in scope, human in scale with approximately 18,000 employees in 30 countries dedicated to generating value for our customers and shareholders, and making a difference in the communities where we work and live. Founded in 1938 and based in Toledo, Ohio, USA, Owens Corning posted 2023 sales of $9.7 billion. For more information, visit www.owenscorning.com.

Owens Corning is an equal opportunity employer.