Certified Energy Expert Program Lead

The Certified Energy Expert Program Lead will be accountable for supporting our independent contractor program and driving growth for its 100+ members. This role will contribute to the success of the program and execution of key initiatives, while also identifying and capitalizing on trends and challenges facing the contractor community. 

This role will serve as the face of the program, key partner for our contractors, and a voice for our CEE customers – it will be critical to develop a strong understanding of our business, marketing and customers to meet the short and long-term needs of our contractors. This role will partner closely with the commercial organization to evolve our programs and increase contractor loyalty to the Owens Corning brand and products by delivering a best in class set of tools and resources that position both our sales team and contractors to win in their market.

Reports to: Channel Marketing Leader, Residential

Develop a deep understanding of OC’s independent contractor network and the markets we operate in to maximize the impact of the Certified Energy Expert Program

• Lead actionable customer discovery to determine what marketing and program elements will best position OC to meet our customer needs and drive impactful program initiatives
• Execute marketing strategies that deliver an exceptional customer experience and maximize the key initiatives of OC’s building insulation business
• Maintain metrics and key performance indicators that relate to OC’s sales goals and measure the ROI of program elements
• Develop tools and resources to enhance effectiveness of contractor and other marketing/branding activities
• Understand contractor and local market needs/wants, strong voice of contractor and market knowledge and how they are addressed by the appropriate marketing tools
• Monitor market data and customer feedback for changes in market conditions and/or competitive behavior
• Demonstrate a strong working relationship with field sales organization and business partners to gather additional input on customer needs

Execute the direction of the Certified Energy Expert Program

• Integrate a deep understanding of the external environment and market back thinking to provide input into our program strategy
• Continue to develop a portfolio of training content and education for our Certified Energy Expert members that meet their needs and goals
• Create digital content and resources for the program, including our OC University and OC Connect resources
• Enroll new members into the program and maintain accountability for member engagement through formal and informal forums
• Support the Certified Energy Expert scorecard and quality assessment process to ensure all members are consistently meeting our program standards
• Achieve mutual business goals and develop partnerships with the field sales organization to build and solidify customer relationships
• Own and develop strong and trusted relationships with customers through delivering value with program elements and growing their business
• Work across the organization – Sales, Marketing, Product – to ensure seamless program execution and experience for Certified Energy Expert members and full engagement from OC team
• Contribute to successfully delivery of a best-in-class Certified Energy Expert annual conference and board meeting

Work horizontally to achieve goals

• Create an environment of talent growth, empowerment, and inclusion
• Engage in personal development planning and meaningful goal setting
• Lead cross-functional teams by effectively utilizing each team member to the fullest potential to ensure program goals are met
• Strong collaboration with the OC digital team
• Provide clear, timely communications to all stakeholders regarding program status, needs, and achievements
• Partner with marketing team members to determine internal and external training requirements for the success of the program

MINIMUM QUALIFICATIONS:

• Bachelor’s degree Business, Management, Marketing, or related fields.
• 3-5 years of channel marketing, brand, sales, or product management experience; highly preferred experience in Building Materials
• Business marketing or similar role interacting with multiple customers in different industries with different challenges and different communication preferences
• Strong communication skills with the ability to interact at all levels of the organization
• Flexibility to travel up to 40%

EXPERIENCE:

• Experience developing and leveraging internal and external relationships
• Experience building processes and programs that can be repeated, scaled, and automated
• Experience with brand strategy and channel marketing
• Gaining customer, market and competitive insight
• Developing and marketing new products and services; attracting new customers

KNOWLEDGE, SKILLS & ABILITIES:

• Strong written and verbal communication skills, with the ability to structure executive communications and present to large and diverse audiences
• Customer orientation – has an external (outside-in) orientation and understanding that all business opportunities start with knowledge of how to create value for a customer.
• Works through others – enrolls and influences effectively and sustainably with and without authority
• Ability to transform data into insights, and insights into action
• Proactive, growth mindset always striving to continuously improve self, others, and the business
• Ability to understand how day-to-day activities fit within the broader strategy of the organization
• Willing to challenge the status quo and push for continuous improvement
• Breaks through barriers and obstacles in a positive way, displaying optimism, determination and grit 
• Thinks strategically and drives change, action and results
• Business and financial acumen
• Project management and change management
• Ability to manage budgets and accurately forecast

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