Market Insights Lead

We are seeking a strategic and hands-on Market Insights Lead tasked with developing and leading the market insights capability within our Doors business unit. This role will be responsible for establishing a robust market insights function from the ground up, managing external research partners, and delivering actionable insights that directly inform business strategy and decision-making across all levels of the organization. They will serve as a trusted advisor to senior leadership by tracking, synthesizing, and reporting on a range of external perspectives as well as conducting qualitative and quantitative primary research to inform market-back decisions across all functions of the business. 

Reports to: Strategy and M&A Leader

Span of Control: Individual Contributor (potential for small team leadership within 12-18 months); Manages all third-party and contractual relationships related to primary research and syndicated data

CAPABILITY BUILDING ACROSS BUSINESS

• Design and implement a scalable market insights framework tailored to business unit needs leveraging internal and external research and data sources.
• Develop tools, processes, and methodologies for ongoing market, customer, and competitive intelligence.
• Provide market research training to Strategic Marketing and other functional teams so they can support the primary market research function, as needed.

RESEARCH MANAGEMENT

• Lead and manage relationships with external vendors for syndicated data, primary research, and secondary research.
• Oversee the design and execution of qualitative and quantitative research projects (e.g., customer interviews, surveys, segmentation studies, market sizing) both internally and with external partners.
• Ensure research outputs are high-quality, timely, and aligned with strategic priorities.

STRATEGIC INSIGHT DEVELOPMENT

• Translate complex data into clear, compelling insights that inform and support strategy development.
• Identify emerging trends, market shifts, and customer needs to guide innovation and growth.
• Develop and deliver insight-driven recommendations to senior leadership and cross-functional teams on routine cadences and ad-hoc
• Provide insights content that is easily digestible and capable of being presented to external partners and internal leadership including at the Board of Directors level

ORGANIZATIONAL INFLUENCE AND ENTERPRISE COLLABORATION

• Act as a thought partner to executive leadership, embedding insights into strategic planning and execution.
• Work hand-in-hand with business unit and enterprise Strategy leadership to ensure business unit strategy aligns with enterprise strategy
• Communicate findings effectively across all levels of the organization from the Executive Committee and Doors Leadership Team to project teams, tailoring messages to diverse audiences.
• Foster a culture of data-driven, market-back decision-making and customer-centricity.
• Represent the Doors business at enterprise insight venues and work with enterprise partners to align efforts and develop capabilities across all of Owens Corning.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Economics, or related field; MBA or advanced degree preferred.
• 6+ years’ market research (vendor or client side) experience managing primary research (qualitative and quantitative) from designing instruments, fielding work, analyzing data, and developing reports. Competitive intelligence experience preferred.
• Experience managing external research vendors and syndicated data sources.
• Must be located within driving distance of Toledo (OH), Tampa (FL), or willing to relocate. Hybrid arrangements may be considered for exceptional candidates. Ability to travel up to 15%.

KNOWLEDGE, SKILLS & ABILITIES:

• Exceptional data/analytical toolkit, with proficiency in related tools (Excel, PowerBI, and preferably with at least one programming language such as Stata, R, or Python); experience with data architecture and information management a plus.
• Strategic thinker with ability to drive teams and projects towards distilling key insights from broad data sources that can be directly linked to the business strategy
• Exceptional storytelling, presentation, and stakeholder management skills with the ability to influence across all levels of the organization from executives to junior team members.
• Strong intellect and growth mindset; curious individual with ability to combine analytical reasoning and qualitative input using creativity and judgment. Strong inductive and deductive problem-solving skills.
• Quick study, able to handle complex matters, with multiple initiatives going on simultaneously; able to deal with strategic issues, as well as tactical operational details.
• Enjoys collaborative work; able to build relationships, influence, and lead
• Willingness to introduce risk thoughtfully, apply business judgment, and take accountability for the quality and application of the analysis.
• Energetic and resourceful, with strong service orientation and positive can-do attitude; fully committed to deliver outstanding work, challenging the status quo, and continually striving for excellence.
• Ability to respond quickly to the demands of the moment; flexible and can stay productive when the demands of work pull in many different directions at once.
• Demonstrates a strong self-awareness of one’s strengths, development needs, and the impact of ones’ own behaviors on others; consistently takes actions to be better.
• Inclusive teammate

The Perfect Candidate will be in Toledo, OH or Tampa, FL areas

#LI-BB1  #LI-Hybrid

About Owens Corning  

Owens Corning is a residential and commercial building products leader committed to building a sustainable future through material innovation. Our products provide durable, sustainable, energy-efficient solutions that leverage our unique capabilities and market-leading positions to help our customers win and grow. We are global in scope, human in scale with more than 25,000 employees in 31 countries dedicated to generating value for our customers and shareholders and making a difference in the communities where we work and live. Founded in 1938 and based in Toledo, Ohio, USA, Owens Corning posted 2024 sales of $11.0 billion. For more information, visit www.owenscorning.com. 

Owens Corning is an equal opportunity employer. Except in limited circumstances such as formal apprenticeship programs, Owens Corning does not employ anyone under the age of 18.