Strategic Marketing Manager - Program Strategy & Readiness
Toledo, OH, US, 43659-0001
As a Strategic Marketing Manager – Program Strategy & Readiness, you will play a critical role in ensuring Owens Corning’s Roofing strategies successfully move from concept to fully enabled, scalable market solutions. This role is responsible for translating strategic priorities into executable programs and operational capabilities that support contractor success, strengthen customer trust, and drive long-term business growth.
You will serve as a key connector across Strategic Marketing, Sales, Contractor Engagement, Quality, Field Technical, and Operations teams, ensuring programs are effectively designed, launched, and continuously improved. Success in this role requires strong strategic thinking, program leadership, cross-functional collaboration, and the ability to turn market insights into practical business solutions.
POSITION LOCATION: Toledo World Headquarters, Toledo, OH (Hybrid; 4 days in office, up to 50% travel required)
What You Will Be Doing:
- Translate market strategies into scalable programs and capabilities that support business objectives and customer needs.
- Partner with Strategic Marketing, Sales, Contractor Engagement, and Operational teams to assess market trends, customer feedback, and competitive dynamics.
- Develop and evolve contractor-facing programs, warranty offerings, and customer engagement initiatives that support growth and market differentiation.
- Support insurance-related market strategies by evaluating industry trends and helping develop effective contractor enablement and go-to-market approaches.
- Establish and manage program governance, performance metrics, operating rhythms, and decision-making frameworks to support successful execution.
- Lead the development, enhancement, and optimization of warranty-related programs while balancing customer value, business objectives, and risk considerations.
- Ensure programs are fully prepared for launch through effective coordination of training, communications, tools, systems, documentation, and field support.
- Leverage customer feedback, field insights, quality metrics, and performance data to identify improvement opportunities and drive program enhancements.
- Partner with Field Technical and Quality teams to support consistency, accountability, and execution excellence across markets.
- Lead cross-functional initiatives from planning through implementation, ensuring alignment, accountability, and effective communication among stakeholders.
- Monitor program performance and recommend adjustments that improve customer experience, operational effectiveness, and business outcomes.
- Support development of team capabilities through coaching, collaboration, and continuous improvement initiatives.
Qualifications
- Bachelor’s degree in Business, Marketing, Operations, or a related field.
- 5+ years of experience in program management, product management, strategic marketing, commercial enablement, business strategy, or a related field.
- Demonstrated experience translating customer, market, and business insights into program requirements and executable solutions.
- Experience leading cross-functional initiatives through planning, readiness, launch, and performance management.
- Experience working with customer-facing programs, contractor programs, loyalty programs, warranty programs, training programs, or similar initiatives.
- Strong analytical and problem-solving skills with the ability to use data and customer insights to support decision-making.
- Experience influencing stakeholders and driving alignment across a matrixed organization.
- Strong project management, organizational, and communication skills.
- Demonstrated ability to manage multiple priorities and execute effectively in a dynamic business environment.
- Ability to travel up to 50%.
Preferred Qualifications
- Advanced degree in Business, Marketing, Operations, or a related field.
- Experience within roofing, building materials, construction products, home improvement, or related industries.
- Experience developing or managing warranty strategies, programs, or portfolio offerings.
- Experience working across Strategic Marketing, Sales, Operations, Quality, and Technical organizations.
- Experience establishing program governance frameworks, readiness processes, or large-scale program launches.
- Familiarity with contractor ecosystems, insurance-influenced markets, or regulated business environments.
- Experience supporting customer retention, loyalty, contractor engagement, or partner enablement initiatives.
About Owens Corning
Owens Corning is a branded building products leader with three complementary market-leading businesses providing roofing, insulation, and doors primarily for residential markets in North America and Europe. The company operates with an integrated go-to-market strategy and a unique set of OC Advantages™ – including its iconic brand, unparalleled commercial strength, leading technology, and winning cost position – to help customers win and grow in the market. Owens Corning is committed to helping build better and achieve more through winning partnerships, leading performance, and engaging people. Founded in 1938 and headquartered in Toledo, Ohio, Owens Corning is listed on the New York Stock Exchange (NYSE: OC). For more information, visit www.owenscorning.com.
Owens Corning is an equal opportunity employer. Except in limited circumstances such as formal apprenticeship programs, Owens Corning does not employ anyone under the age of 18.