Senior Marketing Manager - Insulation Europe

Location: Vilnius, Lithuania

About the position

Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. For our Insulation Business in Europe, we are looking for a Senior Marketing Manager who partners closely with Commercial Leaders to define and execute marketing strategies that drive growth, strengthen our brand, and contribute to a strong commercial pipeline.

The Senior Marketing Manager translates business and commercial priorities into clear, data‑driven marketing plans and ensures effective execution across channels. This role combines strategic thinking with hands‑on leadership, balancing customer insight, lead generation, brand management, and performance measurement, with the objective of delivering a consistent, high‑quality customer experience and reinforcing Owens Corning brand promise as easy to do business with.

Salary range in this position is between 80.000 - 90.000 EUR gross annual.

The Senior Marketing Manager reports to Insulation Europe Marketing Leader.

Key responsibilities

Marketing strategy & planning

• Build sufficient understanding of customers, applications, and value propositions, translating insights into compelling customer-focused messages and concepts that improve customer experience and reinforce Owens Corning positioning as easy to specify.
• Develop and execute marketing strategies and integrated marketing plans aligned with business objectives and the European strategy.
• Own prioritization and roadmap for marketing activities within the assigned region or scope, balancing impact, resources, and ROI.

Lead management & demand generation

• Develop and execute lead management initiatives to support sales efficiency and sustainable business growth.
• Plan, execute, and optimize demand‑generation campaigns across relevant channels, in line with the strategic priorities and growth initiatives, in close collaboration with sales and the digital team.

Budget & performance management

• Own and manage the marketing budget, allocating resources effectively across channels and initiatives, whilst maximizing ROI.
• Measure and analyze marketing performance (KPIs, ROMI), evaluate campaign effectiveness, and implement optimization actions (e.g. SEO, content optimization, paid media adjustments).
• Prepare and present clear performance reports and insights to stakeholders, supporting data‑driven decision‑making.

Campaign, content & brand management

• Plan and oversee integrated marketing campaigns across digital and traditional channels, ensuring consistency and impact.
• Oversee the creation of marketing content (digital, print, social, events), working closely with subject matter experts and regulatory teams to ensure compliance and brand consistency.
• Protect and enhance the company’s brand image by ensuring consistent messaging, positioning, and visual identity across all touchpoints.

Collaboration & ways of working

• Act as a strong, knowledgeable marketing partner to the business, working closely with Product Management, Technical, Digital, Legal, and Commercial teams to ensure marketing activities are aligned with overall business objectives.
• Drive alignment across marketing and supporting teams by clarifying ownership, fostering effective collaboration, and maintaining a clear focus on outcomes and impact rather than execution‑only delivery.
• Work closely with the Communication & Content Manager and Marketing Managers to translate the marketing roadmap into clear content and campaign requirements, ensuring timely, high‑quality execution in line with priorities.
• Contribute to the continuous improvement of marketing processes, governance, and standards, including compliance and content validation.

Skills & experience

• Solid experience in B2B marketing, preferably in technical, industrial, or building & construction environments.
• Strong strategic and analytical mindset with the ability to translate insights into actionable marketing plans.
• Proven experience in campaign management, lead generation, and performance measurement.
• Experience managing marketing budgets and working with agencies and internal specialists.
• Excellent communication and stakeholder‑management skills, with the ability to collaborate across functions and cultures.
• Familiarity with AI-enabled marketing tools and a growth mindset; openness to disruptive approaches to enhance efficiency, insights, and customer impact is positively valued.
• Ability to manage multiple priorities and projects in a structured and outcome‑focused way.

Education & languages

• Bachelor’s or Master’s degree in Marketing, Business or a related field.
• 5+ years of relevant marketing experience, preferably with an international scope.
• Proficiency in English is required and fluency in Lithuanian is a strength; additional European languages are a plus.

About Owens Corning

Owens Corning is a building products leader committed to building a sustainable future through material innovation. Our products provide durable, sustainable, energy-efficient solutions that leverage our unique capabilities and market-leading positions to help our customers win and grow. We are global in scope, human in scale with more than 25,000 employees in 31 countries dedicated to generating value for our customers and shareholders and making a difference in the communities where we work and live. Founded in 1938 and based in Toledo, Ohio, USA, Owens Corning posted 2025 sales of $10.1 billion. For more information, visit www.owenscorning.com.

Owens Corning is an equal opportunity employer.